1. Not forgetting the sad things that are going on around the world at the moment, this planet is pretty amazing and we need to look after it. By choosing to support designers that are operating in the least harmful way possible we will reduce the negative environmental impact of the fashion industry.
2. The men and women who make our clothes are like you and I. They have hopes, dreams and fears. By choosing to spend your money with fashion brands that respect their employees we can create positive working environments for the people who make our clothes.
3. It makes you smile. It feels great to put on a t-shirt that you know has been made by a brother or sister in humanity who has laboured over it in decent conditions.