We carry out extensive research and every piece in our collection meets the following standard.
1. DESIGNED TO PLEASE
Our clothes are aesthetically pleasing and perform the jobs they were created to do. For a product to be truly sustainable it must invite you to wear it again and again.
2. CREATED TO LAST
Our clothes are created to last and be enjoyed for many years.
3. STAND OUT ETHICAL BEHAVIOUR
Our clothes have a positive social or environmental impact that sets them apart from the mainstream. This could be a t-shirt made in a wind-powered factory with a carbon footprint 90% lower than that of a conventional t-shirt, or underwear made by small fairtrade factory in southern India.
Sustainability and ethical production is a journey, but every product in our collections has a clearly demonstrated positive impact on people or planet that goes beyond the norm.
Examples of stand-out social impact include working to fair trade criteria, programmes of worker training and capacity building, or in-house production which allows greater control over working conditions.
Examples of stand-out environmental impact include designing a product that will be used for many years, using more sustainable materials and energy efficiency in manufacturing and transportation.
4. TRANSPARENT SUPPLY CHAIN
We require the designers and brands that manufacture products in our collection to provide us with a full breakdown of their supply chains. We then summarise this and share it in our product ‘footprint’ tabs.
Partner brands are required to provide clear evidence of the added value their processes or suppliers offer to communities and to the environment.
5. DECENT LABOUR STANDARDS
We only work with brands that have systems* in place that are designed to ensure the following minimum labour standards are met:
- No use of child labour
- No use of forced labour
- Safe and healthy working conditions
- Legal labour contracts
- Freedom of association and the right to collective bargaining
- No discrimination against employees
- No excessive hours of work
- Payment of legal minimum wage
* Brands are required to have clear systems for tier one suppliers and be taking steps, appropriate to the scale of the company, to ensure these standards are met by second and third tier suppliers.
6. COMMITMENT TO ONGOING DEVELOPMENT
We believe that a commitment to progress is absolutely crucial. Ethical practice and sustainability is an on-going journey and we require brands to display a genuine commitment to continued innovation in this area.
There may be good reasons why a certain standard or certification has not been attained and we ask for these reasons to be communicated along with the company’s strategy towards continually improving social and environmental standards.